Culture and Brand – Principles and Behaviours

  • Course Type: In-house
  • Duration: 2 Days
Enquiries: 01 853 2215 / training@highperformance.ie

Culture and Brand – Principles and Behaviours

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COURSE DESCRIPTION

Course Objectives

This course is designed to clearly set out the elements with make up your customer experience and identify tangible actions that your associates can implement straight away to bring your brand to life.

Through a series of practical exercises, we will identify all customer touch-points with your business and analyse how they measure up to your brand aspirations. We focus on team accountability and individual self-awareness to assist your associates to identify the every-day behaviours and actions they can implement to bring a consistent customer approach to all of your teams’ communications and customer-focused activities.

Participants will take away a clear understanding of their customer brand proposition, along with a personal action plan for implementing brand-based behaviours.

 

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On completion of this course you will have mastered:

  • Fundamental concepts of brand and culture
  • Culture and customer experience as a competitive advantage
  • The competitive landscape – review of competitor brands and unique selling points
  • Semiotics and symbolism – does the experience match our aspirations
  • Complete company-wide gap analysis
  • Brand-based techniques and brainstorming
  • Action planning - what success looks like – keeping the team honest and on-track

Who should attend?

  • Individuals responsible for developing a cohesive and engaging companywide culture
  • Individuals who are involved in creating customer communications which are consistently on-brand
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