Digital Marketing Workshop

  • Course Type: In-house
  • Duration: Half Day
  • Course Fees: On Request
Enquiries: 01 853 2215 / training@highperformance.ie

Digital Marketing Workshop

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Course Description

These high energy and interactive two x half-day workshops are designed as an introduction to the Digital Marketing world. They will give learners an overview of the various elements that make up a successful Digital Marketing Strategy. Attendees will create their own actionable Digital Marketing plan during the session.

Each half day session will cover the following:

Workshop One

  •   What is Digital Marketing? What elements make up a digital marketing plan?
  •   Set your Digital Marketing Goals
  •   Create Client Personas
  •   Select the right Social Media Channels – we’ll explore Facebook, Twitter, LinkedIn,Instagram and Snapchat
  •   Content Marketing – How great content can drive traffic to your website and even sell

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Workshop Two

  •   What makes a good website? – A look at UX, speed and mobile responsiveness
  •   What is SEO? SEO tips you can execute immediately
  •   Google and Facebook Ads – how to create ads online
  •   Email Marketing – What is email marketing? How can it benefit your business?
  •   Digital Marketing Tools and Templates
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Recommended timelines

  • We recommend two x half days spread over a 4- 6 week period to allow for learning between sessions.

Who should attend?

  • Marketing professionals of all experience levels
  • Individuals incorporating digital marketing strategies into broader communication goals
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