These high energy and interactive two x half-day workshops are designed as an introduction to the Digital Marketing world. They will give learners an overview of the various elements that make up a successful Digital Marketing Strategy. Attendees will create their own actionable Digital Marketing plan during the session.

Each half day session will cover the following:

Workshop One

•   What is Digital Marketing? What elements make up a digital marketing plan?
•   Set your Digital Marketing Goals
•   Create Client Personas
•   Select the right Social Media Channels – we’ll explore Facebook, Twitter, LinkedIn,Instagram and Snapchat
•   Content Marketing – How great content can drive traffic to your website and even sell

courses

Workshop Two

•   What makes a good website? – A look at UX, speed and mobile responsiveness
•   What is SEO? SEO tips you can execute immediately
•   Google and Facebook Ads – how to create ads online
•   Email Marketing – What is email marketing? How can it benefit your business?
•   Digital Marketing Tools and Templates