Course Description
BROADCAST – RADIO AND TV INTERVIEW SKILLS
Key spokespeople must learn to communicate effectively with the media or risk losing the PR battle before it has begun. With more and more radio and television opportunities available, the prospects for promoting your organisation are increasing all the time.
This one-day broadcast media skills studio session is suitable for those who find themselves the subject of live or recorded radio or television interviews, and those who wish to acquire or develop their skills in projecting their message and image through the most influential of broadcast mediums.
Course attendees will experience a series of one to one radio and television interviews with an highly experienced broadcaster and presenter.
On completion of this course:
- Gain the skills to be proactive in broadcast media relations
- Understand the principles of broadcast media
- Know how radio and television programmes function
- Practical hands-on experience in radio and television interviews
- Experience live interview situations with in depth analysis and critique
- Learn how to plan and execute a radio / television interview opportunity
- Experience in dealing with difficult questions and situations
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The crisis presentation /statement
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Develop an awareness of your individual strengths and weaknesses
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Use your personal style to best advantage
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Experience the impact of editing on what you say
- Learn to work via telephone or via a remote feed with the confidence of a professional
Who should attend?
- If you are required, as part of your brief, to make media appearances or statements on behalf of your organisation, then this course is highly recommended
- The programme is suitable for both beginners and those who wish to top up on skills already acquired
- Managers/executives who have PR responsibilities
- Executives who talk to journalists as part of their working brief
- Corporate communications personnel
- Company spokespersons
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Testimonials
An excellent course! From acting as a spokesperson to preparing spokespersons all elements of the course were very beneficial. This will directly improve my ability to control interviews..
Irish Wheel Chair AssociationAn excellent course! From acting as a spokesperson to preparing spokespersons all elements of the course were very beneficial. I found the practical breakdown of how to prepare for an interview most useful. This will directly improve my ability to control interviews and get back to communicating my organisational message. I have completed other media interview skills courses with other training providers and this is by far the most beneficial and enjoyable. I would highly recommend this course to other professionals within the sector. Irish Wheelchair Association
The information about press and radio in Ireland had a great impact on me. Also, the need for clear objectives as an interviewee really struck me. A practical, well-structured and enjoyable course...
Met EireannThis course fully met my needs. The analysis of our interviews was most useful. I’m fully happy with the course content. The information about press and radio in Ireland had a great impact on me. Also, the need for clear objectives as an interviewee really struck me. A practical, well-structured and enjoyable course. Met Eireann
Using the fishbone diagram is very effective in interview preparation and I particularly enjoyed the theory behind interview preparation. Excellent course.....
Department of FinanceThis was an excellent course which exceeded my expectations. Using the models that we learned on the course and understanding the theory has proved very effective for interview preparation. Truly excellent! Using the fishbone diagram is very effective in interview preparation and I particularly enjoyed the theory behind interview preparation. Excellent course. Department of Finance
This is a very beneficial and practical course, especially the overview of how the news desk works, the practical interview skills and tips for media handling..
Department of Foreign AffairsThis is a very beneficial and practical course, especially the overview of how the news desk works, the practical interview skills and suggestions and tips for media handling. Excellent – very useful day. Department of Foreign Affairs
The results of my undertaking the Media Course were instantaneous. Within a week I had written and circulated a press release and I was interviewed for Nationwide and Primetime
Volunteering IrelandThe results of my undertaking the High Performance Media Course were instantaneous. Within a week I had written and circulated a press release that was published in a number of local papers. The story was picked up by the national print and broadcast media and I was interviewed for television’s Nationwide and Primetime. The release had taken me less than an hour to produce, this, directly as a result of the skills I gained during the course. Elaine Bradley CEO, Volunteering Ireland
The media tips and interactive sessions held most impact for me and gave me some new insights. It met all my needs and will reinforce the key points in dealing with the media. It was excellent .....
Abbott PharmaceuticalThis was a very good programme. It met all of my needs and will reinforce the key points in dealing with the media. I enjoyed the interaction, debate and informality of the programme. The participants were at a similar level of media awareness which also helped as a refresher programme. It was excellent and really well tailored to the audience. The media tips and interactive sessions held most impact for me and gave me some new insights. It comes in very highly compared to other courses I have attended. I found it very beneficial. Abbott Pharmaceutical
Excellent course, very informative as to what should be included in a press release, how to write one and the procedure to follow. I gained a huge level of confidence for interviews
Offaly County CouncilExcellent course very informative as to what content should be included in a press release, how to write one and the procedure to follow. I gained a huge level of confidence in relation to doing interviews on radio and TV. I would recommend this course 100%. Offaly County Council
This course surpassed my expectations. Approaching the interview with a prepared structure will have a huge impact on my future work. I learned more in my time on this course than in any other course..
HSEThis course surpassed my expectations. Approaching the interview with a prepared structure will have a huge impact on my future work. I would say I learned more in my time on this course than in any other course I can think of. Health Service Executive
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