Course Description
FEATURE PERFECT – WRITING ARTICLES FOR PUBLICATION
Would you like to write articles that get noticed because they’re strong, clear, concise and polished?
Would you like to discover some tricks of the trade from a professional feature writer?
Whether you write for an industry journal, your company newsletter, a government website or a national newspaper, this lively workshop-style course will give you the skills – and confidence – to think and write like a feature writer.
This highly practical one-day course takes you through all the essential steps in the craft of article writing, including how to hook your readers and ensure your message jumps off the page.
On completion of this course you will:
- Feel confident that you can write for your intended market
- Write articles that attract readers
- Raise your profile with articles you feel proud of
- Analyse the needs of your target publication and its readers
- Pitch ideas to commissioning editors
- Create outlines that ensure a reader-friendly structure
- Spend less time in planning, writing and editing
- Understand how to write with clarity, simplicity and brevity
- Find your own voice as a writer
- Identify and avoid common errors of grammar, sentence structure, vocabulary and punctuation
- Edit and proofread your own work
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Take away a comprehensive resource pack
Who should attend?
- This course should be attended by anyone who writes or edits articles for newsletters, magazines, newspapers or websites and anyone who writes copy for brochures or leaflets and would like to improve the way they communicate with readers.
- This course is customised to meet the needs of participants. They are asked to complete a training-needs form and to submit a sample of their writing. This will be assessed by the trainer and returned with comments. It will also be used during individual editing practice.
- This course is both an introduction for new writers and a refresher for more experienced writers.
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Testimonials
This course covered writing skills for emails, press releases, flow and style, grammar and spelling...all the essentials. It is surprisingly interesting and I received many good tips...
Ards and North Down Borough CouncilThis course covered writing skills for emails, press releases, flow and style, grammar and spelling…all the essentials. It is surprisingly interesting and I received many good tips for attracting attention to the quality of my written work and looking professional. It was much more fun than I expected. Well done! Ards and North Down Borough Council
This course was wonderful. It was an important move from an academic style to a more journalistic style for the web. Very informative and interactive.
Law Society of IrelandI thought this course was wonderful. It was an important move from an academic style to a more journalistic style for the web. Very informative and interactive. Excellent course. The Law Society of Ireland
We ran a Business Writing Skills for Greater Impact course. Everyone benefitted greatly from an exceptionally strong and interactive course....
Danske BankWe ran a Business Writing Skills for Greater Impact course in-house for a number of our people who operate in different functions across the organisation – but all involved in writing to key stakeholders. Everyone benefitted greatly from an exceptionally strong and interactive course. The trainer made the course work not just interesting but also very relevant to everyone’s area – with all of the attendees remaining totally engaged for the entire day. She managed to pull the group together as one team despite the varying levels of competency in the room. Everyone later commented on the value of what they had learnt and on how they will apply this to their daily work. I would highly recommend this course for anyone who needs to learn either new business writing skills or as a valuable refresher. Danske Bank
This course has changed my approach to writing and to what I want to achieve, it was a very helpful course which was tailored to our Law Society publications.
The Law Society of IrelandA very helpful course. It has changed my approach to writing and to what I want to achieve. I would recommend this course to a colleague because it was tailored to Law Society publications. The Law Society of Ireland
My main objective was to learn to write more clearly. After today I feel better able to plan, write, proofread and edit documents and mails. This course will have a strong impact on my work....
OracleMy main objective was to learn to write more clearly. I can now see how better to avoid confusion – I didn’t realise how much jargon I use. I will focus more on my goal when writing a document in the future. Even though I had already done similar courses, after today I feel better able to plan, write, proofread and edit documents and mails. This course will have a strong impact on my work. Oracle
Excellent course – especially regarding the target audience, the use of clear English and the planning process.
The Law Society of IrelandExcellent course – especially regarding the target audience, the use of clear English and the planning process. Policy Development Executive, The Law Society
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