Course Description
INTERNAL WRITTEN COMMUNICATION – COMMUNICATE EFFECTIVELY
This highly practical one-day course is split in two intensive half-day workshops. The course takes you through the essential steps in the craft of effective written communication, including how to hook your ‘readers’ and ensure your message delivers.
It is designed and delivered by one of High Performance Training’s expert Programme Directors with extensive writing, editing and training experience.
COURSE CONTENTS
Part One – Planning
- Identifying the most effective medium
- Essential steps in planning with PACIFIC: purpose, audience, content, ideas, form and individual contribution. This includes:
- Defining your purpose and putting yourself in your readers’ shoes
- Using a mind map to decide content
- Developing ideas and finding an angle
- Creating a reader-friendly structure
- Elements of communication – from intro to ‘outro’ via background, quotes, case studies, key paragraph, background, word pictures and signposts
- Step-by-step guide to creating a structured outline – using AIDA, (attention, interest, desire, action)
- Adapting your writing for different media
Part Two – Writing
- Identifying best practice in written communications
- How to KISSSS your writing: keep it short, simple, strong and sincere
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- Using the power of language to capture readers’ attention
- Cutting jargon and ‘HR speak’
- Using everyday English and an appropriate tone of voice
- Cutting ‘dead wood’
- Using the active voice
- Common errors: commonly confused words
Part Three – Reviewing
- Four steps to successful editing
- Proofreading: common errors of grammar, punctuation and use of English
On completion of this course you will:
- Feel confident that you are delivering written messages successfully
- Use the correct media, depending on the message
- Apply tips and techniques to make communications as effective as possible
- Edit for clarity, brevity and humanity
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Proofread communications – using a consistent style to avoid common errors of punctuation, grammar and use of English
Who should attend?
- This course is for anyone who communicates internally with individuals and groups and wants to become more effective.
- It will provide managers and teams involved in areas such as HR, IT and facilities with the confidence and skills to use their writing skills to achieve objectives
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Testimonials
I now realise the importance of learning the “rules” and this will have a great impact on my work. It was so well designed for the user’s perspective.
NESCThis course very much met my learning objectives, providing very useful tips and advice for the future. I now realise the importance of learning the “rules” and this will have a great impact on my work. I would definitely recommend this course to a colleague. It was so well designed for the user’s perspective. Well done. Seán Óh-Éigeartaigh, Director, NESF
This is a great way to learn. I would absolutely recommend this course to my colleagues. A fantastic trainer with huge credibility, which is key. This is very professional, well presented, relevant training.
AIBThe course exceeded my expectations and met all of my learning objectives. Such a refreshing and enjoyable trainer. This is a great way to learn. I would absolutely recommend this course to my colleagues. A fantastic trainer with huge credibility, which is key. This is very professional, well presented, relevant training – well done! Valerie O’Keefe, Head of Communications, Planning and Training. AIB Corporate Banking
We ran a Business Writing Skills for Greater Impact course. Everyone benefitted greatly from an exceptionally strong and interactive course....
Danske BankWe ran a Business Writing Skills for Greater Impact course in-house for a number of our people who operate in different functions across the organisation – but all involved in writing to key stakeholders. Everyone benefitted greatly from an exceptionally strong and interactive course. The trainer made the course work not just interesting but also very relevant to everyone’s area – with all of the attendees remaining totally engaged for the entire day. She managed to pull the group together as one team despite the varying levels of competency in the room. Everyone later commented on the value of what they had learnt and on how they will apply this to their daily work. I would highly recommend this course for anyone who needs to learn either new business writing skills or as a valuable refresher. Danske Bank
Excellent course! I wanted to put my skills in context and I managed to do so. I’ll focus on structure and planning in future.I would definitely recommend this course....
Chamber Choir IrelandExcellent course! I wanted to put my skills in context and I managed to do so. There is great food for thought. I’ll focus on structure and planning in future. I would definitely recommend this course. There are great tips, great suggestions – really helpful and enjoyable. Thanks. Eibhlin Gleeson, CEO, National Chamber Choir
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