Course Description
BUSINESS WRITING SKILLS FOR GREATER IMPACT
The days of writing in business-speak, “posh” English or legalese are gone. In today’s business world, writing is all about communicating information, facts and arguments as quickly, clearly and concisely as possible.
Using the new industry standard of plain english, with a professional tone, is the best way to make an impact with all your writing.
On this highly practical one-day course, a professional writer will show you how to achieve success in all your business documents, from reports and proposals to letters, brochures and emails.
The course covers the basics of good business writing skills, the principles of plain english, the importance of a reader-focused style, the fundamentals of planning, the power of language, key strategies for editing, and common errors of grammar and punctuation.
On completion of this course you will:
- Learn the professional tricks of the trade, to ensure your message hits the mark every time
- Learn how to write with clarity, simplicity, brevity and a personal but professional voice
- Learn how to identify your readers and adapt your writing to their needs
- Understand planning using the four easy steps to successful writing
- Understand the importance of using Plain English: the principles of creating strong and readable documents
- Transform your style: practical exercises will help you to improve clarity, eliminate wordiness, cut “dead wood”, correct grammatical errors and fix punctuation problems
- Learn how to write effective e-mails: how to grab your readers’ attention
- Understand the importance of layout and how to make documents look easy to read
- Learn how to make technical information more accessible
- Understand and employ editing and proofreading strategies
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Learn the top ten tips for improving readability
Who should attend?
- Anyone who has to write as part of their job
- Anyone who would like to write with greater ease and confidence
- Anyone who would like to write shorter, sharper documents
- Anyone who has difficulty in achieving the objectives of letters, reports or emails
- Anyone who finds it hard to decide what to include in business communications
- Anyone who believes an ability to create professional, authoritative documents would provide career opportunities
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Testimonials
We ran a Business Writing Skills for Greater Impact course. Everyone benefitted greatly from an exceptionally strong and interactive course....
Danske BankWe ran a Business Writing Skills for Greater Impact course in-house for a number of our people who operate in different functions across the organisation – but all involved in writing to key stakeholders. Everyone benefitted greatly from an exceptionally strong and interactive course. The trainer made the course work not just interesting but also very relevant to everyone’s area – with all of the attendees remaining totally engaged for the entire day. She managed to pull the group together as one team despite the varying levels of competency in the room. Everyone later commented on the value of what they had learnt and on how they will apply this to their daily work. I would highly recommend this course for anyone who needs to learn either new business writing skills or as a valuable refresher. Danske Bank
This course provided very useful tips and advice for the future. I now realise the importance of learning the “rules” and this will have a great impact on my work....
National Economic and Social CouncilThis course very much met my learning objectives, providing very useful tips and advice for the future. I now realise the importance of learning the “rules” and this will have a great impact on my work. I would definitely recommend this course to a colleague. It was so well designed for the user’s perspective. Well done. Seán Óh-Éigeartaigh, Director, NESC
I feel better able to write and review business reports after this course, particularly clarifying messages and shortening sentences. Everything delivered was of an excellent quality.
KBCEverything delivered was of an excellent quality. I feel better able to write and review business reports after this course, particularly clarifying messages and shortening sentences. KBC Bank
This course covered writing skills for emails, press releases, flow and style, grammar and spelling...all the essentials. It is surprisingly interesting and I received many good tips...
Ards and North Down Borough CouncilThis course covered writing skills for emails, press releases, flow and style, grammar and spelling…all the essentials. It is surprisingly interesting and I received many good tips for attracting attention to the quality of my written work and looking professional. It was much more fun than I expected. Well done! Ards and North Down Borough Council
Excellent course! I wanted to put my skills in context and I managed to do so. I’ll focus on structure and planning in future.I would definitely recommend this course....
Chamber Choir IrelandExcellent course! I wanted to put my skills in context and I managed to do so. There is great food for thought. I’ll focus on structure and planning in future. I would definitely recommend this course. There are great tips, great suggestions – really helpful and enjoyable. Thanks. Eibhlin Gleeson, CEO, National Chamber Choir
My main objective was to learn to write more clearly. After today I feel better able to plan, write, proofread and edit documents and mails. This course will have a strong impact on my work....
OracleMy main objective was to learn to write more clearly. I can now see how better to avoid confusion – I didn’t realise how much jargon I use. I will focus more on my goal when writing a document in the future. Even though I had already done similar courses, after today I feel better able to plan, write, proofread and edit documents and mails. This course will have a strong impact on my work. Oracle
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