Course Description
WRITING FOR THE WEB
Does your website get results because it’s clear and user-friendly? Or are you afraid that users get lost or overwhelmed because there is so much text?
In today’s highly competitive world, your organisation’s website is your shop window – and it’s more important than ever that your site is simple to use and that key information is easy to access.
Writing for the web is very different from other kinds of writing.
Research shows:
- Reading from computer screens is about 25% slower than reading from paper
- You should write 50% less text than for hard copy.
On this highly practical course one-day course, you will learn how to apply this research to create a reader-friendly website that makes an impact and achieves your objectives.
On completion of this course you will:
- Understand how users read websites
- Apply this information to your own site
- Adapt hard copy for the web
- Understand how to achieve buy-in from readers
- Use techniques to attract scanners’ attention
- Write clear, concise content for the web
- Achieve a reader-focused style and structure
- Explain complex information quickly, clearly and concisely
- Recognise errors and potential problem areas
- Understand the issues involved in making online writing accessible to all readers (according to the National Disability Authority)
- Edit your own and colleagues’ web content
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Take away a 25-page resource pack with online links to further resources
Who should attend?
- This in-depth look at writing for the web is for anyone involved in generating and/or editing web content
- It is also suitable for anyone who wants the confidence and skills to analyse their own site with a view to improving content and accessibility
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Testimonials
This course would be very helpful for anyone writing or re-writing content for the web. I would highly recommend this course for those in charge of web content....
Bord Na MónaThis course would be very helpful for anyone writing or re-writing content for the web. I receive a lot of content from stakeholders that must be re-written for the web. I would highly recommend this course for those in charge of web content. Bord Na Móna
We are launching a public information website and the course gave great guidance regarding the use of accessible language. The editing session in the afternoon was particularly helpful ...
The Central BankWe are launching a public information website later this year and the course gave great guidance regarding the use of accessible language. The editing language session in the afternoon was particularly helpful and I would recommend this course to a colleague. This course was very helpful. Central Bank
The course was very specific on web content writing. It was very informative and the section that had the most impact was reviewing our own websites and noting where improvements could be made...
Lagan CementThe course was very specific on web content writing. It was very informative and the section that had the most impact was reviewing our own websites and noting where improvements could be made. I would recommend this course to a colleague. It was relevant to how we can better communicate our message. Lagan Cement
The course was very informative and interesting. The trainer is very engaging and there was a great mix of media. If I knew half of what she knows I‘d be twice as good at my job...
The Central BankThe course was very informative and interesting. The trainer is very engaging and there was a great mix of media. If I knew half of what she knows I‘d be twice as good at my job. 10 out of 10! Central Bank
Thanks to the writing for web course I now fully appreciate how we consume content online.The course was interesting, thorough, effective and will be immediately useful...
Hello MarketingThanks to the Writing for Web course I now fully appreciate how we consume content online. This course was totally practical. The trainer was superb and customised the course delivery for each of the participants. The course was interesting, thorough, effective and will be immediately useful. Hello Marketing
The best part of the course was actually re- writing content from real life websites. I rate both the course and the trainer 10/10. I would recommend the course to a colleague...
Central BankThere was great detail presented during the day. The course covered everything that I hoped for. The best part of the course was actually re- writing content from real life websites. I rate both the course and the trainer 10/10. I would happily recommend the course to a colleague. The Central Bank
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