Every day, more and more content is published through more channels to more people online. Never has it been more important to stand out from the crowd and to ensure that your website content is attracting and engaging your potential audience. Much of your websites’ vast marketing and informational potential may be going untapped because so many websites are designed without proper attention to their written content. The issue is so widespread companies need to develop specific skills sets to make the utmost of their online content.
For instance, research shows that most people will read 25% more slowly from a computer screen than from print. Also, internet users approach online material with a different mindset compared to print material. Anyone who ignores these realities – and a great many do – immediately puts themselves at an online disadvantage.
Simplicity, clarity, and ease of use are key determinants of how successful a corporate website will be, regardless of whether its role is to sell product or provide information to the public and taxpayers. “Your website is your window to the world, and its ability to effectively impart your corporate message is crucial” she says.
Writing for the Web is an interactive, one-day course aimed at anyone involved in the generation, writing or editing of web content. Participants gain an understanding of how site visitors interact with the content they find online, how to meet their informational needs most efficiently, and how to prompt them to further action.
The course offers an insider’s knowledge on how to avoid the common pitfalls and weaknesses in online content, and helps participants achieve a reader- focused style that delivers real impact.
The next High Performance Training Writing for the Web course takes place on Thursday 5 November in the Clayton Hotel (formerly Bewley’s Hotel) in Ballsbridge, Dublin 4. Course fees are €350 per person. The course can also be tailored to your organisation’s specifications and delivered in-house. To book your course please book online or for more information you can contact us on 01 853 2215 / firstname.lastname@example.org.