Media Communication Skills for Business

  • Course Type: In-house
  • Duration: One day
  • Course Fees: On request
Enquiries: 01 853 2215 / training@highperformance.ie

Media Communication Skills for Business

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Course Description

MEDIA COMMUNICATION SKILLS FOR BUSINESS

In today’s news hungry world, organisations face close, aggressive and persistent media scrutiny. Each media interaction presents a challenge that can enhance or destroy your organisation and/or personal reputation.

Media management cannot be underestimated if you are to have an efficient and effective overall communications strategy.

This course is designed to help demystify the media and equip you with the practical skills needed for successful media relations.

While there is no single magic formula for getting your message into print, getting to know what the media want and gaining a deeper understanding of how journalists work can make a crucial difference to your media campaign.

Media Communication Skills For Business is a one-day workshop with a strong practical focus where leading industry professionals confer invaluable advice on working with the media to make anyone, professional or amateur, capable of first rate, highly successful media relations.

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On completion of this course you will:

  • Understand the media landscape. Know how newspapers and magazines function, what journalists and editors want, sources of copy, what makes news stories and how to spot good opportunities for press coverage.
  • Learn how to write and structure a winning press release. Learn how to target particular journalists.Increase the chances of your release being used by learning the key rules that apply. Follow up protocol for successful media relations. How to write catchy headlines.
  • Maximise your press coverage. Planning your media strategy, how customising your approach yields much better results. What publications do you target and how. What are the best ways and times to talk to journalists.
  • How to plan and execute a successful photocall. Attract picture editors' attention. Understand why 97% of shots submitted to the press go in the bin, commissioning what the picture editor wants, achieving the best from your photographer, photographing key personnel and executives.
  • Press positioning for your company as leader in your sector. Identify and access those who are interested in your story, why some companies appear regularly in the press and most don't. The dos and don'ts of dealing with both print and broadcast media.
  • Experience a leading journalist's perspective on what makes a good story. Identify key factors in getting your story on air.

Who should attend?

  • Managers and executives who have recently taken on PR responsibilities
  • Executives who talk to journalists as part of their working brief
  • Those who want to maximise their press coverage
  • Public relations executives
  • Members of the corporate communications department
  • Marketing executives keen to gain an understanding of media relations
  • Press officers
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