Course Description
MEDIA COMMUNICATION SKILLS FOR BUSINESS
In today’s news hungry world, organisations face close, aggressive and persistent media scrutiny. Each media interaction presents a challenge that can enhance or destroy your organisation and/or personal reputation.
Media management cannot be underestimated if you are to have an efficient and effective overall communications strategy.
This course is designed to help demystify the media and equip you with the practical skills needed for successful media relations.
While there is no single magic formula for getting your message into print, getting to know what the media want and gaining a deeper understanding of how journalists work can make a crucial difference to your media campaign.
Media Communication Skills For Business is a one-day workshop with a strong practical focus where leading industry professionals confer invaluable advice on working with the media to make anyone, professional or amateur, capable of first rate, highly successful media relations.
On completion of this course you will:
- Understand the media landscape. Know how newspapers and magazines function, what journalists and editors want, sources of copy, what makes news stories and how to spot good opportunities for press coverage.
- Learn how to write and structure a winning press release. Learn how to target particular journalists.Increase the chances of your release being used by learning the key rules that apply. Follow up protocol for successful media relations. How to write catchy headlines.
- Maximise your press coverage. Planning your media strategy, how customising your approach yields much better results. What publications do you target and how. What are the best ways and times to talk to journalists.
- How to plan and execute a successful photocall. Attract picture editors' attention. Understand why 97% of shots submitted to the press go in the bin, commissioning what the picture editor wants, achieving the best from your photographer, photographing key personnel and executives.
- Press positioning for your company as leader in your sector. Identify and access those who are interested in your story, why some companies appear regularly in the press and most don't. The dos and don'ts of dealing with both print and broadcast media.
- Experience a leading journalist's perspective on what makes a good story. Identify key factors in getting your story on air.
Who should attend?
- Managers and executives who have recently taken on PR responsibilities
- Executives who talk to journalists as part of their working brief
- Those who want to maximise their press coverage
- Public relations executives
- Members of the corporate communications department
- Marketing executives keen to gain an understanding of media relations
- Press officers
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Testimonials
The tips and tricks were so useful, as was listening to others’ interviews and the subsequent group and trainer assessment. I feel I now have the confidence and can apply the skills in an interview situation....
MacnasThe course was perfectly placed to meet my specific needs. The tips and tricks were so useful, as was listening to others’ interviews and the subsequent group and trainer assessment. I feel I now have the confidence and can apply the skills in an interview situation – and keep to the information I want disseminated. The trainer is excellent: calm and very experienced. Thank you. Macnas
The whole course was really practical and could not be improved. I am already more confident, more organised and better prepared for media interviews having done this course...
CARI FoundationThe interview techniques and reviews were most useful. The whole course was really practical and could not be improved. I am already more confident, more organised and better prepared having done this course. The presenting was of a very high standard. The trainer was engaging, warm, relaxed and very friendly. CARI Foundation
Course was very informative and gave me lots of insights and tips for radio interviews. I loved the real live interview. Great practice and the fishbone technique was great for interview preparation....
Irish Stock ExchangeCourse was very informative and gave me lots of insights and tips for radio interviews. I loved the real live interview- Great practice and the fishbone technique was great for interview preparation. Really useful tips regarding how radio and TV programmes are produced. This is my first time attending a course like this it is a great course, really good, really enjoyable. Great mix of people great presenter. I learned a huge amount, thank you. Irish Stock Exchange
Very enjoyable and tailored to our needs.It has equipped us to liaise with media representatives. I particularly enjoyed the three different styles of interview.. This is a very important part of my work
MABSThis course was ideal. We’ve all learnt a lot from it. The course has equipped us to liaise and talk with media representatives. I particularly enjoyed the planning element and the three different styles of interview and writing press articles. This is a very important part of my work.Excellent course very relevant content. Very enjoyable, concise, tailored to our needs. Money Advice and Budgeting Service (MABS)
Exceeded expectations and needs. I found the practical exercises of benefit. I can now put the learnings into practice. The course will make me think more about the target audience.
Com RegExceeded expectations and needs. I found the practical exercises of benefit. I can now put the learnings into practice. The course will make me think more about the target audience and I learnt the importance of clear, concise communication in press releases. A very well delivered course with an enthusiastic presenter – I would highly recommend this course. ComReg
An excellent course! From acting as a spokesperson to preparing spokespersons all elements of the course were very beneficial. This will directly improve my ability to control interviews..
Irish Wheel Chair AssociationAn excellent course! From acting as a spokesperson to preparing spokespersons all elements of the course were very beneficial. I found the practical breakdown of how to prepare for an interview most useful. This will directly improve my ability to control interviews and get back to communicating my organisational message. I have completed other media interview skills courses with other training providers and this is by far the most beneficial and enjoyable. I would highly recommend this course to other professionals within the sector. Irish Wheelchair Association
This course surpassed my expectations. Approaching the interview with a prepared structure will have a huge impact on my future work. I learned more in my time on this course than in any other course..
HSEThis course surpassed my expectations. Approaching the interview with a prepared structure will have a huge impact on my future work. I would say I learned more in my time on this course than in any other course I can think of. Health Service Executive
The media tips and interactive sessions held most impact for me and gave me some new insights. It met all my needs and will reinforce the key points in dealing with the media. It was excellent .....
Abbott PharmaceuticalThis was a very good programme. It met all of my needs and will reinforce the key points in dealing with the media. I enjoyed the interaction, debate and informality of the programme. The participants were at a similar level of media awareness which also helped as a refresher programme. It was excellent and really well tailored to the audience. The media tips and interactive sessions held most impact for me and gave me some new insights. It comes in very highly compared to other courses I have attended. I found it very beneficial. Abbott Pharmaceutical
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