Course Description
MEDIA SPOKESPERSON SKILLS
Key spokespeople must learn to communicate effectively with the media or risk losing the PR battle before it has begun.
With more and more radio and television opportunities available, the prospects for promoting your organisation are increasing all the time.
This one-day broadcast media communication skills studio session is suitable for those who find themselves the subject of live or recorded radio or television interviews, and those who wish to acquire or develop their skills in projecting their message and image through the most influential of broadcast mediums.
Course attendees will experience a series of one to one radio and television interviews with a highly experienced broadcaster and presenter.
On completion of this course you will:
- Improve your media communication skills
- Gain the skills to be proactive in broadcast media relations
- Understand the principles of broadcast media
- Know how radio and television programmes function
- Practical hands-on experience in radio and television interviews
- Experience live interview situations with in depth analysis and critique
- Learn how to plan and execute a radio / television interview opportunity
- Experience in dealing with difficult questions and situations
- The crisis presentation /statement
- Develop an awareness of your individual strengths and weaknesses
- Use your personal style to best advantage
- Experience the impact of editing on what you say
- Learn to work via telephone or via a remote feed with the confidence of a professional
Who should attend?
- This one-day broadcast media skills studio session is suitable for those who find themselves the subject of live or recorded radio or television interviews
- Those who wish to acquire or develop their skills in projecting their message and image through the most influential of broadcast mediums
- Those who are the public face or representative of their organisation and who lack confidence in their media skills
- Those who must manage crisis situations, sensitive messages and/ or negative events in the media
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Testimonials
The media tips and interactive sessions held most impact for me and gave me some new insights. It met all my needs and will reinforce the key points in dealing with the media. It was excellent .....
Abbott PharmaceuticalThis was a very good programme. It met all of my needs and will reinforce the key points in dealing with the media. I enjoyed the interaction, debate and informality of the programme. The participants were at a similar level of media awareness which also helped as a refresher programme. It was excellent and really well tailored to the audience. The media tips and interactive sessions held most impact for me and gave me some new insights. It comes in very highly compared to other courses I have attended. I found it very beneficial. Abbott Pharmaceutical
A very insightful course, it really opened my eyes in terms of improving my ability to communicate more effectively with the media. The course will greatly improve my media skills
Meath County CouncilA very insightful course, it really opened my eyes in terms of improving my ability to communicate more effectively with the media. The course will greatly improve my media skills and slow the pace of interviews. Would highly recommend this course to my colleagues in the industry. Meath County Council
We got a concise background of the broadcast media landscape along with actual, practical interview skills. This gave me great confidence....
Waterford Institute of TechnologyThe course exceeded expectations. We got a concise background of the broadcast media landscape along with actual, practical interview skills. The practice of these skills and techniques gave me confidence. I would recommend this course, and I can’t think of any improvements to make. Waterford Institute of Technology
All sections of this course had an impact for me as they rolled into the central theme of clear, prepared communication. The course totally met my needs. Excellent 10/10.
Reynolds LogisticsAll sections of this course had an impact for me as they rolled into the central theme of clear, prepared communication. The course totally met my needs. I would highly recommend it to a colleague. It was carried out in a calm, non-pressured method with clear messages. Very well presented and informative course. Entertaining. Excellent 10/10. Reynolds Logistics Ltd.
An excellent course! From acting as a spokesperson to preparing spokespersons all elements of the course were very beneficial. This will directly improve my ability to control interviews..
Irish Wheel Chair AssociationAn excellent course! From acting as a spokesperson to preparing spokespersons all elements of the course were very beneficial. I found the practical breakdown of how to prepare for an interview most useful. This will directly improve my ability to control interviews and get back to communicating my organisational message. I have completed other media interview skills courses with other training providers and this is by far the most beneficial and enjoyable. I would highly recommend this course to other professionals within the sector. Irish Wheelchair Association
Course was very informative and gave me lots of insights and tips for radio interviews. I loved the real live interview. Great practice and the fishbone technique was great for interview preparation....
Irish Stock ExchangeCourse was very informative and gave me lots of insights and tips for radio interviews. I loved the real live interview- Great practice and the fishbone technique was great for interview preparation. Really useful tips regarding how radio and TV programmes are produced. This is my first time attending a course like this it is a great course, really good, really enjoyable. Great mix of people great presenter. I learned a huge amount, thank you. Irish Stock Exchange
I was particularly interested in preparation for radio interviews as this is an area that I am involved in. The course will allow me to prepare more thoroughly for interviews.....
The Office of the Revenue CommissionersOur needs were met in full. I was particularly interested in preparation for radio interviews as this is an area that I am involved in. I found the course very focussed. It dealt with practical issues in a very down to earth way. Great focus on personal feedback and improvement post interviews. Very good practical examples and guidelines. The course will allow me to prepare more thoroughly for interviews. Very well structured. Invaluable to my role. Excellent, very practical course. The Office of the Revenue Commissioners
This course exceeded my expectations and was perfect for the challenges I face daily in my job. I know that it will give me more confidence in the future ...
Department of Public Expenditure and ReformThis course exceeded my expectations and was perfect for the challenges I face daily in my job. This was one of the best courses I have ever attended and I would have loved a second day. The course was very practical in that the theory presented was then utilised in practical examples. This course will give me more confidence in the future. Department of Public Expenditure and Reform
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